Pay-at-the-Pump and in-store payment solution integrates with stores without disrupting existing POS infrastructure

FOR IMMEDIATE RELEASE

BOSTON, July 10, 2013 - A leading East Coast based Petro-Convenience chain soft launched the pilot of its c-store payment solution, powered by AurusPay, on July 8 2013, at a few of its gas stations located in New England. AurusPays' c-store solution enables consumers to make purchases through their mobile devices at the pump or at c-stores while providing analytics backed discounts and rewards coupons to them.

During initial discussions, the company indicated a strong demand for an alternative but easy tender option that is secure and a solution that exceeds their consumers' expectations, while differentiating their brand. Aurus offered a platform that provided access to a marketplace of tender options, consumer analytics and marketing campaigns designed keeping consumer buying in mind. The platform also enabled measurement of success through analytical reports prepared by studying valuable correlations between key parameters.

Since its launch the platform has received a favorable response from consumers as well as operators. The stores have also reported an increase in foot traffic and consumer satisfaction at their c-stores.