Challenge

Consumer engagement- The company wanted the development of applications that would help merchants build relationships with their consumers. They were looking for a strategic partner who could help develop in-built user-friendly features for facilitating personalized experiences without being cost prohibitive.

User-friendly Interface- The development of a user-friendly application meant integrating several complex features into a single application, like displaying products and discounts, integration with social media, payment processing etc. The company was therefore seeking a technology partner that had experience in application development along with access to secure platforms and integration across multiple processers.

Solution

Integration across ecosystems- We developed a user-friendly application, which had innovative features for both merchants and their consumers. Some of these features included easy payment options through card scanning, easy search features for locating stores and products, secured card data storage, product ratings, categorization of products, etc. These complex features were integrated seamlessly for consumers to easily access the platform using their desktops and BYOD devices.

Customizable marketing programs- Merchants could easily view reports and analytics to gain valuable insights about consumers purchasing patterns. Based on these trends, they could offer discounts and create marketing campaigns in order to create brand loyalty. Consumers could receive paperless coupons, group based reward points and digital receipts using this platform.

Social network optimization-media integration- The applications were integrated with popular social media platforms and incorporated to be accessed on mobile devices. The mobility and social sharing this provided allowed an increase in convenience and brand awareness amongst consumers.

Optimal security through AurusPay- In order to facilitate acceptance of payments in a secure environment, the applications were integrated with Aurus's AurusPay, a PCI DSS certified platform. The company could provide a secure environment for processing transactions, without having to store sensitive card data.

Technologies used- JDK 1.6, Struts 1.x, Tomcat, JAX-B Rest WebService, MySQL 5.X, Spring JDBC, PhoneGap, cQuery, Java, objective-C , SD library, Java Script and Bitly integration.

Impact

Aurus helped the company develop a true omni-channel retailing structure that was informative, easy to use and cost effective. The mobile accessibility and user friendliness of the applications led to greater connectivity between consumers and merchants. Group based shopping incentives and integration with social media helped create a personalized experience for consumers and enabled brand loyalty.

CTO of company- "Aurus's technical expertise and experience in the retail industry proved useful in creating a completely customized application for our platform. Several user-friendly features helped create a personalized experience for consumers and paved the way for greater connectivity with merchants ".

Challenge

Improving consumer experience- The company wanted to leverage their existing POS systems in order to increase consumer engagement. They required a solution that could be seamlessly integrated across their existing POS applications, without incurring any costs of modification or software upgrades.

Centralized secure platform- The company wanted to process various transaction types, across corporate stores and franchises, through a centralized payment platform. The platform they were seeking needed to be secure and PCI certified.

Solution

Customer Relationship Management- The solutions feature enabled the company to customize gift cards and loyalty programs, thereby increasing consumer engagement. It also helped maintain settlement history, check transactional history, back office settlement, manual settlement, etc.

Order placement- The company could facilitate faster checkouts and reduce long wait lines at counters owing to POS application integration with AurusPay's platform. They could focus on improving services and serving customers promptly.

Robust security solution- The POS application was integrated with our AurusPay platform, which offers robust security features including P2PE, tokenization, advanced fraud prevention and detection techniques. It also helped reduce costs related to store operations for compliance activities.

Impact

Integration with AurusPay, a PCI DSS certified and patented (US Patent # 8543461) payment platform enabled the company to process payments in a highly secure environment. They could process faster checkouts at front counters and takeaway counters. The actionable insights, the platform provided, were utilized to modify discounts and promotions offered to customers. These time dependant promotions were displayed at the POS to capture customer’s attention and encourage revisits.

Director of Store Systems- "Our partnership with Aurus helped us to provide faster checkouts at counters and improve operational efficiency. Based on valuable transactional data and efficient back office management, our sales team could develop strategies that leveraged our POS to increase consumer engagement".

Challenge

PCI compliance- In order to empower their tablet POS to process payments in a secure and reliable manner, the company required PCI-DSS certification without the additional costs or hassles associated with this certification.

Accelerated checkout process- The company required a robust solution that could accelerate the checkout process while using their tablet POS devices. A customized solution needed to be developed within a reduced time schedule to enable the faster launch of their POS in the market.

Integration with multiple processors- In order to extendtheir services to several small and medium chain restaurants, the company required connectivity across different processors, without incurring additional costs of infrastructure and operations.

Solution

Optimal security- Integration with the Aurus PCI-DSS certified, patented platform enabled the company to assure their clientele of a tablet POS that could process transactions in a secure environment. It helped protect card data and avoid breaches.

Multiple processor integration- The Aurus platform has connectivity with 30+ processors and is available across the Americas, Europe and Asia, in more than 20 countries. Integration with this platform enabled the company to offer an optimal processor to retailers.

Enhancing POS efficiency- Our team developed various functionalities to facilitate payment processing. Each functionaliy generated an accurate response and helped increase operational efficincy of the tablet POS. Some of these functionalities included initialization of payments,card swipes, canceling payments, accepting gift cards, magnetic stripe integration etc.

Faster line busting- In order to facilitate faster checkouts at the front desk counters and take away counters we optimized codes on our servers to reduce the time taken for processing payments at the POS by almost 50%.

Automatic upgradation- The company could conveniently provide remote upgradation of features to numerous restaurants within a short time as we facilitated automatic upgradation of our platform's functionalities.

Brand building- The company could brand our platform and offer it as their own solution to retailers. The front end of the tablet was configured to import the users data to our server for processing transactions.

Reporting and analytics- Integration with the Aurus platform enabled the company to use transactional data and offer actionable insights to merchants. Based on such actionable analytics, the retailers could create customized marketing campaigns to effectively engage consumers.

Technologies used- JAVA, J2EE, Android.

Impact

The tablet POS coupled with Aurus's platform was instrumental in providing the company with additional funding for growth and R&D. The company was able to provide their services to a diversified portfolio of restaurateurs, as integrating with our platform allowed them connectivity across an array of payment networks. Our solution reduced the time for processing payments, which expedited checkout lines at the takeaway counters and front desks of restaurants. We worked within accelerated time schedules to facilitate the launch of the POS tablet within a short duration. Our team's expertise ensured that their tablet POS could receive and send accurate responses for processing payments efficiently.

Director of company- "Integrating with Aurus's patented payment platform enabled us to gain accessibility with several processors and provide an optimal processor to to suit the business requirements of our clients."

Challenge

Increased Security- Ensuring that credit card data was protected against vulnerability of data breach was of upmost importance to the Company. The Company realizes their brand reputation and sales would be severely impacted if hackers were able to penetrate their store POS.

Scalable solution- As the Company was growing exponentially, they required a solution that was scalable to accommodate additional stores in the future and to support sudden spikes in transactions across stores during weekends and holidays.

Cost effective solution- The Company needed to ensure a cost effective solution which would provide an effective ROI as the business continued to rapidly grow.

Transform the payment process into a customer point of interaction- The Company wanted to upsell and market to their customers when they were paying for their service. This required leveraging the card payment terminal to deliver targeted based ads, offers and customer surveys.

Solution

Enhanced security- With AurusShield^TM, the Company is able to take their POS (point-of-sale) out of PCI scope. All payment data is fully encrypted and removed from the store’s POS. Now their payment data is protected against losses arising from data breaches at the POS.

Cost effective and scalable solution- Integration with Aurus' platform enabled the Company to provide a cost effective solution across franchises. The scalability of the AurusPay^TM platform allows the Company to support sudden spikes in transactions during holidays and weekends in an efficient manner.

Easy Integration with processors in multiple countries- With AurusPay, the Company now conducts payment transactions in stores across Canada and USA with multiple processors. Integration with the AurusPay platform enabled seamless connectivity with Global Payments to process EMV payments in Canada and FDMS to process card transactions in United States. The patented platform of Aurus supports over 30 processors across the Americas, Europe and Asia enabling the Company to easily expand to other international markets.

Enhanced consumer interaction- The Company is now delivering targeted based ads and offers to the consumer during the time of checkout. These marketing messages are dynamically displayed via the customer facing card payment terminal located at each checkout. The marketing messages are managed from Aurus’s marketing campaign management server located in the back office. This provides a new and effective way of upselling and marketing the Company’s customers as they pay for their services.

Rewards, reporting and analytics- The Company can now view consumer preferences, offer reward programs and discounts based reports and analytics about transactions conducted across stores. They can even analyze the performance of individual stores even though the payment is processed by different processors. The marketing and store operations team can now streamline their strategies based on these reports.

Technologies used- Enterprise Redhat Linux, Resin Server, J2SDK, Apache 2.2.9

Impact

AurusPay’s platform now effectively and securely manages payments for the Company in multiple countries with different types of payment interfaces. Today the Company’s stores are accepting EMV payments in Canada and are ready to accept EMV in the USA. At the same time, the Company is enhancing their customer interaction by delivering targeted marketing messages to the customer just as they are making payment. The entire integration occurred without making any major changes to the Company’s POS and within a short period of time. As a result the solution is extremely cost effective, saving time and money versus other alternatives. The Company can also review and analyze it’s card payment sales for all the stores regardless of the payment processor utilized.

Director of Company- "We can provide our customers with a seamless and secure checkout process. Connectivity with AurusPay helped us to effectively utilize our card terminals to display marketing messages."

Challenge

System integration- Integrating our solution into the company's existing system involved understanding the communication between their POS server and the fuel dispenser. This ensured seamless integration without causing a break in their existing functionality.

Appliance deployment- The appliance that powers this solution also needed to be developed to work in accordance with existing store deployments as well as a variety of fuel dispensers.

Version compatibility- The existence of a variety of fuel dispenser and POS versions meant that multiple unique application versions had to be created in order to communicate with the different fuel dispensers.

Solution

We recommended the development of a mobile application as a comprehensive solution to meeting business goals. The features built into the app were done keeping in mind the aim of differentiating their brand while engaging consumers.

BYOD digital couponing- The application provided a seamless BYOD checkout process allowing consumers to redeem their digital coupons effortlessly. These coupons along with consumer analytics, that the app provided, presented the perfect formula to pass on savings to consumers and increase the effectiveness of direct marketing.

Consumer analytics- By linking consumers credentials to their purchases in a campaign, the app enabled accurate consumer segmentation. This information coupled with details on consumer lifestyles, through social network integrations, provided insightful data that helped customize marketing campaigns. Analytics about the interaction of individuals with products at c-stores helped them make consumer experience enriching changes.

Primetime experience- The app provided the optimal win-win solution to engage consumers when they refueled, by displaying c-store and other ads, creating an ‘interactive primetime experience’. This engagement was capitalized by the c-stores by presenting rich content to its consumers, developing a relationship with them.

Increasing reach- The app easily integrated with social reward networks without involving any system changes. This extended the reach of c-stores to consumers whose preferences and demands were already known, thereby not only increasing consumer accessibility but also optimizing it. This apps ability to be integrated with different charities and fundraising events also provided an opportunity for the c-stores to connect with local events.

Measurability- The Analytical feature of this platform provided the company's with valuable correlations between key parameters and also provided trends between non-fuel purchases and car-wash promotions. The clients could differentiate between unique and returning consumers by further analyzing transaction details that the platform provided and tweak their following marketing campaigns for optimized results thereby allowing a Continual Improvement Process (CIP).

Impact

The app was an ideal vehicle to improve their consumers’ shopping experience by providing an engaging, convenient and secure interaction. It helped increase visits by new consumers while continuing to engage regulars and pushing traffic from the gas station to c-stores and other services, consistently. The app received favorable responses from consumers as well as operators with stores reporting an increase in foot traffic and consumer satisfaction at their c-stores.

President of the Company- “I was very impressed with AurusPay and its features that helped fulfill all our objectives. Aurus truly understood our vision and helped make it happen.”

Challenge

API integration of courier company- In order to send automated requests to courier companies for the shipment of products, the company required complex API integrations between the courier company and the company's website within a reduced timeframe.

Controlling costs- The company was looking for an IT partner that had the technical expertise to redesign their old website with several technical enhancements within a reduced time frame in order to reduce cost of the entire project.

Solution

API integration with courier company- Our team undertook API integrations of the courier company with the company’s e-commerce website within reduced time frame. The courier company could receive automated messages with specifications like preferred address and date of delivery. As a result, the courier company was redirected to pick up products from the company's store located in proximity to the receiver's address for a speedy delivery.

Catalog management- The company could easily add, modify or delete categories of products. A special category was created to highlight specific products on the home page like new products, discounts, etc. An easily editable homepage was also created, to make modifications according to upcoming festivals or events like Mother's Day, Valentine's day, etc.

Easily navigable features- In order to make the e-commerce website consumer-friendly, we ensured maximum display of products per page and easy search features.

Gift coupons- The company could easily customize loyalty points and issue paperless coupons that could be redeemed during subsequent visits. This feature was aimed to encourage revisits and create brand loyalty.

Automatic product display- The database was configured to display the highest-selling product. This feature was to guide new visitors about others preferences. The company could easily highlight special products to improve their visibility.

Web designing- Special attention was paid to design details while revamping the website. The appropriate typography along with muted color schemes of the background improved visibility of the floral images. A simple checkout process and ease of navigation ensured a seamless shopping experience. We optimized images and codes to reduce the load time of all the pages.

Easily navigable features- In order to make the e-commerce website consumer-friendly, we ensured maximum display of products per page and easy search features.

Gift coupons- The company could easily customize loyalty points and issue paperless coupons that could be redeemed during subsequent visits. This feature aimed to encourage revisits and create brand loyalty.

Technologies used- ASP.NET, SQL server, Java Script, CSS, C-Sharp, Photoshop / Illustrator, Dreamweaver, CS5, CSS3, HTML 5

Impact

The revamped website with easily navigable features, search features and simplified checkout process facilitated a rich shopping experience for consumers. Easy modification of the home page, catalog management and back office management ensured convenience and minimized the reliability on a support team. The paperless coupon distribution was done to encourage revisits of consumers and create a personalized experience for them. API integration with the courier company ensured time bound delivery of the product at preferred locations. The project was delivered within a reduced timeframe, which enabled the company to reduce cost of the project.

Director of the company- "Aurus delivered a truly customized makeover of our online store in a manner we had envisioned. The technical enhancements made by their team ensured user-friendliness of our website."

Challenge

Seamless integration- The company was seeking a technology partner that had the technical expertise and knowledge in prepaid wireless to help them integrate several processors and diverse applications into their platform.

Fast time to market- In order to provide an array of prepaid wireless services to consumers, the company required the delivery of the project within a reduced time frame.

Solution

Multiple prepaid wireless features- The company could provide an array of features to their clients that helped them sell various airtime services without the need to keep physical prepaid cards in stores. Our team developed multiple applications and ensured that they were integrated accurately into the solution.

Consistent performance- The company received continuous monitoring of applications like prepaid wireless products, bill pay feature, handling calling card top ups, ACH file generation to ensure consistent performance. It enabled the company to offer reliable and efficient solutions to their clients at all times.

Reports and analytics- The company could provide a solution that gave valuable insights about consumer purchase patterns. Based on these analytics, the company could offer customized products, services and marketing campaigns.

Technologies used- Struts 1.2, MySQL, Tomcat, Hibernate, Jasper, and jQuery.

Impact

Aurus powered the company's solutions with an array of applications and processors to support multiple wireless services. The seamless management and functioning of this online platform enabled the company to increase consumer satisfaction and encouraged an increased number of consumers to avail this service. The company could provide insights about their consumers' preferences which could be utilized to create customized marketing campaigns and help boost sales.

MD of the company- "Aurus' domain knowledge and technical expertise helped us offer an online solution that could be easily accessed and distributed."

Challenge

Building unified platform- Aurus leveraged the company’s existing platform and with its framework as a base developed new features and functionalities that supported new verticals. This was done in place of adding these features by redesigning the platform which increased operational and maintenance costs for the company.

Controlling project costs- We developed a platform that had the versatility to accommodate merchants from diverse verticals. This was achieved by categorizing hierarchy of the merchants' role during implementation and was done to reduce cost of development.

Solution

Multifaceted solutions- The existing payment platform was replaced by a payment system that was customized to accommodate all verticals. It also enabled the company to provide merchants with diverse features like auto payments, invoice presentment, bill presentment, statement presentment, account lock notification, SFTP file transfer, password security feature, etc.

Branding and personalization- Aurus collaborated with the company as a development partner to create an e-Pay bill payment system, which could be used by merchants as templates to brand as their own. Merchants could easily manage their brands using the dynamic features created especially for them.

Security features- We integrated robust features like CSRF token verification, Pay Pages integration, etc., which made the gateway secure and reliable and removed their web service out of PCI scope.

Reporting and analytics- For enabling users to generate reports fast and with ease, we integrated Jasper report server. To facilitate processing of big data efficiently, we implemented Star schema using Kettle as an ETL tool.

Technologies used- Apache, Tomcat, Mariadb, Java Mail, JAX-WS, JPA, Eclipse, Struts (2.0), log4j, Jasper, JQuery, Javascrpit, and Kettle.

Impact

Accommodating diverse verticals into a single system significantly reduced the cost of operations. The new system encouraged the company to seek new opportunities of merchant acquisition, without incurring additional costs. Integrating several security and user-friendly features enabled the company to provide a secure and robust platform for their merchants.

CTO of the company- "We were quite impressed with the domain knowledge and efficient delivery model of Aurus's team. They developed a centralized robust platform and an effective solution for our diverse merchant portfolio".

Challenge

HIPPA compliance- The company was looking for a technology partner that could deliver solutions according to standards set by HIPPA. They were seeking technical expertise along with good know how of the healthcare industry.

Efficient solution- The company required a robust solution that could process patient information in a fast and efficient manner without requiring to contact the patients' insurance provider.

Cost effective solution- The company had a limited budget and reduced time to execute the entire project. They were therefore looking for a partner with expertise in the healthcare industry.

Solution

HIPPA complaint solution- The company could provide an integrated solution that had various security features to protect the clients' confidential data. Our expertise in the healthcare industry ensured that the solution could process, receive requests and send responses according to the Transactions and Code Sets Standards defined by HIPPA.

Faster claims settlement- The company could provide a solution that processed claims without communicating directly with insurance providers. The claims settlement process was faster, easier and efficient. This was facilitated by inserting data into the database after mapping and coding it with an accurate structure and made it convertible into easily readable formats.

Scalable solution- We ensured that the solution was scalable and its database could store the data of an increasing number of patients. We also ensured that the solution could support sudden spikes, which enabled multiple users to settle claims simultaneously.

Controlling project costs- In order to reduce the cost of the solution, we used open source software for database connectivity to parse, create, send and receive the practitioners’ messages. Our team's expertise in Ruby on Rails reduced the time required to develop the entire project.

Technologies used- JMS, Java, Ruby on Rails, My Eclipse 8.6, WinSCP, Putty, MySQL 4.0, Windows & Linux system, Struts framework, Java, JAVA-EE, Smooks, JBoss 4.0

Impact

Aurus integrated the solution to function in a secure and HIPPA compliant manner. The company could provide a system to their clients that could be utilized for consultation and to settle insurance claims. The use of open source software along with the technical expertise of our team reduced the cost and time to deliver the solution. The company could provide a solution that saved the time required to call insurance companies to receive payment for services they had already provided.

Director of company- Aurus’ technical expertise and industry knowledge helped us get a solution that was HIPPA compliant. We could provide an integrated solution that could help settle insurance claims in a fast, secure and convenient manner".

Challenge

Social platform- The platform needed to accommodate the varied requirements of its different users, ensuring that features were developed to enable retailers to get regular consumers and to engage consumers with a good shopping experience.

Media integrations- The company was looking for a partner with expertise in the media industry, who could understand and undertake complex integrations of the platform with social media site APIs, link sharing platforms, mail campaigns and maps. Such integrations would enable them to improve visibility, increase consumer engagement and spend.

Big data management- The platform enabled its multiple users to participate and interact with each other with ease. As a result, large amounts of data needed to be managed appropriately to allow the efficient sharing of information amongst its participants.

Upgrading plug ins- To ensure consistent and smooth functioning of the platform, the company required automatic upgradation of plug-ins for both Android and iOS devices.

Solution

Our team designed and created a platform that could enable retailers with the flexibility of offering their customers deals, discounts, promotions and cash back offers. The consumers, in turn, could access the platform through their phones or online, taking advantage of the many deals without the requirement of any cards.

Content customization- In order to cater to various retailers, with different consumers and CRM needs, the platform was created with multiple customization options. Customizable marketing campaigns and reward programs, backed by analytics, were made possible in order for the retailers to engage their consumers and interact with their brands.

Affinity groups- The platform enabled consumers to form or join affinity groups based on their likes and to access special deals and promotions related to those products. The social reward networks could take advantage of these interest based segregated consumer groups to offer customized deals and to drive repeat purchases.

Actionable analytics- The analytics that the platform provided helped retailers and reward networks understand the consumers and their preferences better, thereby allowing them to modify their offerings and deals, in order to increase purchases and improve engagement.

Social network integration- The platform was integrated with popular social media networks to enable additional channels of communication between the brands and consumers. Rewards posted on social networks encouraged social sharing of experiences by the consumers, amongst peers, in affinity groups and enabled viral marketing.

Greater connectivity- The platforms in-built features helped save long term campaign costs. We created an additional server that enabled greater connectivity with Android and iOS users. Messages for campaigns could therefore be pushed to appropriate devices easily without requiring any third party integrations.

Omni channel experience- The platform enabled a seamless omni channel experience that all its users could leverage. The integration allowed consumers to receive, accept, activate coupons online or on phones and to redeem them in store with ease.

Technologies used- JDK 1.6, Struts 1.x, Tomcat, javascript, JAX-B Rest WebService, MySQL 5.X, Spring JDBC and Log4J, social media API integration, Bitly integration.

Impact

The platform was developed and deployed within accelerated timelines, thereby reducing the initial and ongoing costs of development considerably. The flexibility of customizing offers and deals as required, provided to the retailers, enabled the company to offer a comprehensive platform that simplified marketing practices and customer relationship management. Accurate integration with APIs of popular social media sites enabled the optimal use of digital and social media to improve the visibility of their platform. The several user-friendly features helped create a rich experience amongst shoppers to drive and encourage repeat visits.

President of the company- "Aurus exceeded our expectations in every aspect. Our merchants love the ease with which they can use the platform to engage their consumers.”

Challenge

Expertise in Ruby on Rails (ROR)- The company was looking for experts in the use of ROR technology since their platform was built using the same technology. As the plug-ins and gems of ROR framework get updated quite frequently, an equally updated knowledge about them was crucial to prevent decrypting errors.

Social commerce know-how- The platforms features needed to be such that would allow and encourage social marketing best practices. The company was therefore seeking a technology partner that understood and had extensive knowledge in social commerce. It would help guide and assist the company in the development of a social commerce optimized platform.

Solution

Customized campaigns- Our team used the ROR framework to develop several customized contests for the company's platform. These contests enabled retailers to effectively engage with the customers. Some of these features included contests like photo contents, voting contests, essay contests, photo captions, contests on social media networks like Pinterest, Instagram, sweepstakes etc.

Reward points-

Our team's expertise enabled the creation of reward points for customers that had participated in and won contests. These reward points could also be posted on social media networks which encouraged social sharing and aided viral marketing. Retailers could offer discounts to customers that accumulated certain amounts of rewards. This feature along with a cash back offer helped boost traffic by rewarding repeat customer visits.

Leveraging Ruby on Rails- An updated knowledge about the plug-ins and gems of ROR helped in the comprehensive understanding of the company's platform. We leveraged ROR to create pages dynamically and generate HTML pages automatically. Our team's understanding of social media APIs helped in their seamless integration with the platform.

Accelerated development- The use of ROR combined with our experience in social commerce enabled up to 35% reduction in the overall development lifecycle timelines. The company realized significant cost savings on account of accelerated development and utilization of ROR and open source technology components.

Technologies used- Ruby on Rails, MySQL, Bootstrap, html, social media site APIs.

Impact

The company could offer a seamless platform that connected retailers, consumers and social rewards programs and helped create meaningful and targeted marketing campaigns. The suite of customizable tools helped increase consumer engagement and brand resonance. The platform enabled the company to utilize social media to its fullest potential to increase customer visits and improve shopping experiences. Our teams understanding and experience with social commerce and ROR helped save a significant amount of time and reduced the cost of development. It also enabled us to assist them in the development of a customized solution that suited their business requirements.

Director of the company- "Aurus leveraged their knowledge and experience to deliver a solution that increased the effectiveness of our online marketing tool. Their expertise in Ruby on Rails is commendable and helped create an optimal customized solution for us."